You want a domain that is easy to remember and looks good on your business card and signs.
Consider a descriptive name that identifies your target market.
Ideally, your domain name should contain keywords that potential clients would search for. To come up with a unique but searchable name, choose the most relevant keyword + your brand or target market. Common effective examples are words like “homes”, “properties”, “real estate” that you can combine with your brand name.
Take ownership of your primary domain name and its alternatives.
To protect your online branding, it is advisable to purchase and take control of all the popular extensions of your domain name such as “.com”, “.org”, and “.net.” This will protect you from people who buy endless domain names only to resell them. This will also ensure that other company websites will not rank higher on search engine results simply because they have bought variations of your domain name. If other companies manage to buy your domain name but with different extensions, your audience might get confused about which website is yours.
Purchase your own ".com" and build your online brand.